Before the Storm

UmbrellyWelly started in the fall of 2014 with a pair of wet shoes, a very wet purse, and a head scratching question of “how has no one solved this yet”!!!  While standing in my soggy shoes, I kept coming back to: why were we still putting up with the tiny sleeve that came with the umbrella - a contraption that offered more frustration than function – winning this wrestling match left us the loser,  finding ourselves wetter than the umbrella? 

Well they say: the best ideas are those that come from neccessity!  And so, UmbrellyWelly was born!

We began with the intention of creating a luxury bag specifically for that wet umbrella, intending to protect the contents of purses, briefcases and computer bags as well as our shoes and clothing from the drip! However, as the bag took shape under the hands of our designer, it quickly became evident that the UmbrellyWelly Vessel was perfect for that wet umbrella, and so much more. Never one to strap a fanny pack around my waist, the UW Vessel, used as a primary bag, became that universal, sustainable, go everywhere, put everything in it - bag. On those bad weather days it reverts to it's original design roots as a secondary bag for my wet umbrella protecting me and my belongings from the drip. UmbrellyWelly launches with a brand and style that has been created by collaborations through the gifts of time and talent with so many artists and their unique perspectives.  All of this has been overseen and brought together by our wonderfully creative retail leader, with the intent that these initial designs are the first, of what will be a full line of luxury rain and outerwear.  We hope with an UmbrellyWelly we can change the way you feel about a rainy day.

Haley Darnold

Chief Retail Officer and Founder