Design

philosophy

 

“Utility. Conservancy. Sublimity. These are the principles that drive the designs of UmbrellyWelly.  We possessed of conscience and a sense of duty to the Earth are burdened to use its’ resources efficiently and  judiciously.  Our designs pay homage to the materials sourced while humbly reconstituting them into a form both useful and ascendant.  Achieve betterment through design.” Aston Penn, Chief Designer

 
 
 
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gallery

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origins

Every aspect of the UmbrellyWelly brand was given birth by NYC and Brooklyn talent. Born from necessity and embracing artisans of all genres, we have created a brand to meet the needs of the populace and to exceed their expectations of our product with every aspect of our custom and unique design. Our striking logos were created by local Williamsburg, Brooklyn graphic designer and tattoo artist Thom Gastelum. Each aspect of the UmbrellyWelly design are done with a bespoke sense of aesthetics with the masses in mind.

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custom mitt + logo

Patented mitt design to ensure dry handling of your umbrella. This feature, as well as the body of the bag, constructed of performance, scuba grade neoprene. Adorned with our 3D PVC ebony and lava logo and black onyx PVD coated zinc casted hardware.

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custom metals

UmbrellyWelly custom duck and boot logo cast in zinc, onyx PVD coated

 
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interior design

Ebony french terry adorns the lining of the bag to ensure ultimate absorption of water from umbrella, married with a reservoir base to prevent leakage. Emblematic UmbrellyWelly red kiss placarded zipper invites the usage of the hidden pocket, adding to the functionality of the bag.

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hardware + webbing

Custom onyx PVD coated zinc hardware compliments our rayon jacquard webbing with the titular UmbrellyWelly.